Factors to Consider When Selecting a Text Marketing Service
As of 2016, most countries around the world had a mobile subscription rate of over 50%. In most western countries, the mobile subscription is way above the 50% mark. Ending campaigns to your customers using text marketing services is therefore very easy. 95% of recipients of this messages open them making it a very effective marketing technique. The increased mobile subscription around the world has resulted in a rise in text marketing services. This has made it difficult for many companies to choose the best SMS marketing service to work with. Below are the guidelines for selecting the best text marketing service.
First, you need to consider the channels used by the service provider to send your campaign. Some channels can negatively affect your business. It is thus vital that you put in mind the channels to be used to send out your messages. There are two routes that can be used to send out your campaign. The first channel that the SMS marketing service can apply is legitimate mobile networks. This route ensures that you enjoy the best rates in the market. The other route is where the service provider attempts to avoid paying connection fees by bouncing your text from one network to another. This may adversely affect your business as it may never reach the intended customer. And if it does reach the recipient, it takes very long.
Another factor that you should consider is the quality of the customer service of a text marketing service. Most text marketing services are self-service. The service provider only offers you with the platform, and you do the rest by yourself. Therefore, ensure that you pick a service with an easy platform. This will help you to avoid having to go through the learning process of how to use the platform. Learning how to use the platform may take a lot of time. It is also important to choose a text marketing service with guides. This will give you the necessary information on how various features on the platform are used.
The price charged by the text marketing service provider is another important factor to consider. Compare the costs of working with different service providers before you decide the service to use. You can assess the competency of text marketing service by asking for a free subscription. You will be able to get the service provider charging the most reasonable price by comparing the prices of different SMS marketing services. It is important to research the pricing structures of different service providers before deciding which service to use.